WHY ASK LINC EXISTS

I needed to answer one hard money question.

Financial planning should start with the decision you are trying to make—not a dashboard you have to interpret or a model you have to build first.

Stylized portrait of Ethan Teng
Ethan TengFOUNDER · ASK LINCConnect on LinkedIn

THE ORIGIN

It started with a layoff—and a bad idea.

After I got laid off, I pasted my bank statements into ChatGPT to figure out how long my savings would last without a job.

WHERE IT BROKE

The answers sounded convincing. But facts, assumptions, and shaky math all blurred together.*

* 35 of 100 ChatGPT Search finance answers were incomplete, misleading, or wrong. In another test, a CFP® professional found a retirement plan more than $500K short. Read the analysis →
WHAT I NEEDED

Not another dashboard. I needed my whole financial picture in one answer—and a way to inspect the work.

THE RESULTSo I built Ask Linc.

HOW WE BUILD

The product follows four simple rules.

01

Start with the decision

Ask what you are trying to decide before asking you to learn a new financial planning workflow.

02

Keep the whole financial picture in view

A house, a career break, a child, investments, and retirement share the same money.

03

Show the tradeoffs

A useful answer says what works, what feels tight, and what could change the result.

START WITH THE DECISION

What decision are you trying to make?